5 Easy Tips for Spring Cleaning Your Digital Touchpoints in 2022
Go big or go home: That’s the phrase of the year, with experts predicting travel finally reaching pre-pandemic levels in 2022. As we learn to live with COVID and navigate our way around the world with precautions in place, as residents of a resort community we’re gearing up for hordes of tourists and visitors to return to the island.
While we prepare for another incredible season in Martha’s Vineyard, we want to help you with one of the most important marketing initiatives you’ll perform all year: spring cleaning your digital touchpoints.
Just like the junk in your trunk (literally in this case) or the guest bedroom closet, your social media accounts can get a little rusty and even affect your SEO (and not for the better). Not to worry, though – we will walk you through several easy steps to take to ensure your digital content is crisp for summer. Here are five practical ways to freshen up your digital footprint and have a blossoming impact in your community (see what we did there?).
Revamp your Facebook Cover Photo. This photo is the first impression people see when they land on your page – it should quickly answer any questions the reader has. For example, if you are a restaurant owner, you would want to use a nice photo of your restaurant and display your hours. This photo should drive a call to action for your brand and be crisp, clear, and efficiently convey your product and service offerings.
Helpful Tip: Not sure of the correct dimensions? Our favorite free-to-use online graphic design tool Canva has templates specifically for Facebook cover photos and user-friendly tools to help you create the perfect image for your business.
Update any outdated information about your business on socials and your website. We can’t stress this enough – Google is constantly crawling websites to gather relevant and helpful information to disseminate to users looking for businesses just like yours. You are missing an almost effortless opportunity to engage prospects by overlooking outdated or incorrect information across your platforms.
Helpful Tip: Google your business so you can get a glimpse of what others might see. This can help you identify areas that may need updating. And whatever you do, for the love of fresh local seafood, update your business hours on Facebook and Google, and keep them accurate!
Reply to Facebook Reviews. Did you know reviews people leave for your business on Facebook impact your SEO? Example: If Angela writes a review that the woodfired pizza was delicious, and your business is known for its woodfired pizza, reply to the review repeating the exact keywords by saying something like, “We are thrilled to hear you enjoyed our woodfired pizza.” The benefits are two-fold: repetition of relevant keywords boosts SEO for your business and you’re garnering the community’s trust by responding to their feedback – all helpful for brand awareness. Whatever your meal ticket – albeit woodfired pizza or something else – why not make sure that is front and center in your Facebook cover photo?
Helpful Tip: Your friends and family want to see you succeed. Why not ask them to write a Facebook review of your business?
Refresh your Instagram Photo and Bio. This fast-paced world in which we live is rapidly changing, and information online can go stale quickly. Maybe your product and service offerings have evolved. Does your bio reflect this? Your bio should read like an invitation to a party. People have short attention spans and need to see pretty quickly what you can offer them and what sets you apart from the rest. Also, your logo is the cornerstone of brand awareness – make sure it is visible and consistent across your profiles.
Helpful Tip: For a quick SEO boost, replace the LinkTree links in your profile with a hidden page on your website to house all those links and divert that traffic from linktr.ee to your website instead.
Verify your Business with Google (if you haven’t already). If you have a brick-and-mortar business with walk-in traffic, it is mission-critical to verify your business with Google. This allows you to manage how your information is displayed to potential customers. Did you know people can leave reviews for companies that haven’t been claimed yet? The good news: People might have left reviews for your business! The bad news? The reviews may be negative because the phone number on your website is incorrect or you didn’t pick up the phone because a caller didn’t see your business hours accessible. That is why it is so important to pay attention to these profiles, keep them up to date and be responsive!
Helpful Tip: Google your competitors. See what’s working for them and incorporate what you’ve learned into your own marketing strategy.
When it comes to spring cleaning your digital touchpoints, keep in mind that the goal is not only to drive sales. It’s about searchability, brand awareness, fostering community, and building customer loyalty – all measures that will effortlessly drive sales when done right. By implementing these tips, you can streamline your information sharing, position yourself as an expert in your field, and have people pounding the door down to get a piece of what you’re selling that is unlike anyone else – whether you’re marketing on Martha’s Vineyard or beyond.